COFFEY
GAVIN
Digital, Experiential, and Sponsorship Marketing Specialist
ABOUT GAVIN
A highly motivated and driven marketing specialist with over 14 years of experience in social & digital media, PR, creative, and experiential marketing.
I have created and implemented award-winning PR, social media, and digital campaigns for national and international brands including; Vodafone, Samsung, Dyson, Sony, Heineken, AIG, Three, Ben & Jerry’s, Coca-Cola, Coors Light, Fulfil Nutrition, SEAT, Mitsubishi, Leinster Rugby, IRFU, Canterbury, adidas, Life Style Sports, Dublin Zoo, AvalonKing, and Topaz Energy (now Circle K).
My brand experience ranges from consumer to corporate, to sports and sponsorship with an awarded expertise in digital activation of sponsorship properties.
I quickly made this website because the average CV and coverage letter don’t really show you my previous experience. It’s a work-in-progress so please bear with me as I update on an ongoing basis.
CHECK OUT SOME OF MY WORK…
(Tap/click images for more info)
Vodafone Ireland - IRFU #TeamOfUs launch
AIG Ireland - Dublin GAA & All Blacks
Heineken Ireland - Heineken Cup Rugby #GETINTHEGAME
Dublin Zoo - #DublinElephants
PHILOSOPHY
I believe it is vital for a marketer to marry creative thinking with true, unbiased data analysis to make informed decisions for brand marketing. Understanding how the audience behaves, consumes content, and interacts with the world around them, both online and offline, is central to my process of campaign creation.
EXPERIENCE & SKILLS
In my career to date I have gained experience and skills across a myriad of sectors, agencies, and brands.
Strategy, planning, and campaign execution
Agency director; client services, business development, mentorship, and finance.
Creative direction, content creation, and copywriting
Social media management & paid advertising
Sponsorship, influencer, athlete, and brand partnerships activation
Brand experiential marketing - strategy, creative, event production
Keynote presentations, event MC, and thought leadership comms
SOME MORE OF MY CASE STUDIES…
(Tap/click images for more info)
Fulfil Nutrition - Bank of Fulfil
Ben & Jerry’s - Core Tour
Coors Light Ireland - Digital / Experiential
Life Style Sports - FootbAllOrNothing